A PRESUPPOSITION IN ONLINE GUEST REVIEWS OF SHERATON  BANDUNG HOTEL IN 2024: A PRAGMATICS STUDY

Rio Putra Halim

doi:10.33197/ejlutama.v9i2.293

Authors

Rio Putra Halim Moxy Hotel, Bandung

DOI:

https://doi.org/10.33197/ejlutama.v9i2.293

Keywords:

Pragmatics, context, Online resources

Abstract

This study examines the impact of online guest reviews on the reputation and
consumer decisions in the hospitality industry. It aims to identify presupposition and
differences in presupposition trigger between positive and negative reviews at the
Sheraton Bandung Hotel and Towers. The research uses a descriptive qualitative
theory method and 62 online guest reviews data from the Marriott International
Sheraton Bandung Hotel and Towers website in 2024, with classification used for
data analysis The result indicates that the most dominant presupposition was
existential presupposition with a total of 36 (58.07%) presuppositions, lexical
presuppositions 13 (20.97%), factive presuppositions 10 (16.12%), and
counterfactual presuppositions 3 (4.84%). Presuppositions triggered by definite
descriptions were 36 (58.07%) data, followed by iteratives 9 (14.52%) data, factive
verbs 9 (14.52%) data, change of state verbs 4 (6.45%) data, implicative verbs 1
(1.61%) data, comparisons and contrasts (1.61%) data, counterfactual conditionals
1 (1.61%) data, and the last one was verbs of judging 1 (1.61%) data. Positive
reviews are characterized by definite descriptions, change of state verbs (change as
suggestion), iteratives, comparisons and contrasts, factive verbs, counterfactual
conditionals, and verbs of judging. Negative reviews are characterized by change of
state verbs (change as complaint), factive verbs and implicative verbs.

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